Use this To Do list to help you plan various public relations activities:
- Set up a media-friendly event for Launch Day (if applicable, and if it's in the budget or appropriate for your Crowdsourcing Project)
- Research press release distribution sites (prnewswire.com, newswire.com, marketwire.com) to determine which is the right outlet for your Crowdsourcing Project
- Set up account with press release distribution site
- Create a Google alert with your Crowdsourcing Project name and related key words and phrases (reference this Google guide if you need help with this step)
- Write a Launch Day press release (reference this guide if you need help with this step)
- Reach out to existing or friendly media partners at least one week before Launch to request Launch Day coverage
